ABOUT ME

1. 12+ yrs of experience in Digital Marketing, SEO, SEM, SOCIAL MEDIA, E-Commerce and Mobile Apps. Handling International and Domestic markets.
2. 6+ Years of experience in Mobile Apps Development & Marketing, Emailer Marketing (Design and Deployment) and SMS Marketing.
3. Expertise in Digital Marketing Strategy and Campaign Management.
4. Expertise in Social Media Marketing and tools including Facebook, Twitter, Google+, Facebook Apps, Twitter Apps, Facebook Insights, Unmetric and other social media engagement and analysis tools.
5. Expertise in Google Analytics, Google Adwords, Google Places, Google Apps, Google Web Master Tools, Web CEO, PPC, Keywords Analysis, Link Building and other search engine tools.
6. 7+ yrs experience in ASP.NET, C#, SQL Server, HTML, Java Script, CSS, Photoshop, Dream Weaver, Web Hosting, Domain Management and Website Development.

MY SKILLS

SEO & SEM

Email Marketing

Social Media

Mobile Apps

E-Commerce

Digital Campaigns

EDUCATION

2005 - 2007

Graduated

MASTER OF BUSINESS ADMINISTRATION ( MBA MARKETING)

CHRIST COLLEGE, ASSUMPTION UNIVERSITY

CGPA - 3.65/4 (First Class with Distinction).

1999 - 2003

Graduated

BACHELOR OF TECHNOLOGY             B.TECH

PSG COLLEGE OF TECHNOLOGY, ANNA UNIVERSITY

CGPA 8.1/10 (First Class with Distinction).

2008 - 2009

Graduated

DIPLOMA COURSES - DOT NET, MS SERVER 2007, WEB TECHNOLOGY

APTECH (BANGALORE) & NIIT (COIMBATORE)



WORK EXPERIENCE


COMPANIES / BRANDS

Cafe Coffee Day - India, Czech Republic, Austria & Malaysia
Cafe Coffee Day - The Square
Coffee Day Beverages


john distilleries india
paul john single malt whisky
big banyan wines

The Serai Resorts

Kochar

Ravis Tailor

My Custom Tailor

My Suit Shop

My Custom Clothing

2011 - 2016 (5 Years)

Cafe Coffee Day
Bangalore, India.

Digital Marketing Manager

1)     Taking care of Digital Marketing, SEO (Search Engine Optimization), SEM, Mobile App Development, E-Commerce Management and Digital Campaigns Strategy & Execution.

2)     Taking care of Social Media activities, Facebook & Twitter updates, Social Media Apps development and monitoring, running campaign and contest on FB & Twitter for engagement.

3)     Interface with social media channels and chalk out effective strategies to maximize engagement of online audiences for current campaigns.

4)     Analyze business and consumer requirements and transform them into technical design (Microsite, Apps and Campaign) and test the functional requirements.

5)     Taking care of Google Adwords, Google Analytics, Google Webmaster Tools, Google Places, Google Custom Search and other Google APIs.

6)     Taking care of Keywords Analysis, Link Building and Web Content Development.

7)     Taking care of e-commerce website management and development of new tools and modules, Online Product Promotion and Online Sales.

8)     Taking care of Email Marketing Tool (Experian Cheetah Mail) to distribute Emailer and Newsletters. 

9)     Taking care of Mobile Marketing Tool (Unicel) to execute mobile campaigns and contest.

10)   Taking care of Store Locator Tool (Onze) to provide store details to customers and put all stores information on all channels (Google Locator, Website Locator, Facebook Places and Mobile Apps)

11)   Taking care of Mobile Apps [iPhone, Android, Blackberry, Symbian and Windows] development and management. Agency: Tarangtech.

12)   Taking care of Loyalty Card (Cafe Moments Card) on digial channels.

2009 - 2011 (2 Years)

Kochar Group
Bangalore, India.

Online Marketing Analyst

1) Taking care of Online Marketing, SEO (Search Engine Optimization), Website Development using ASP.NET, Visual C#, SQL Server, HTML, CSS, JavaScript and Ajax Tools.

2) Analyzing online business and customer requirements and transform them into technical design and test the functional requirements.

3) Taking care of Google Adwords, Google Analytics, Google Webmaster Tools and Google Adsense.

4) Taking care of Keywords Analysis, Link Building, Social Media Marketing, Promoting the products in third party websites and shopping websites.

5) ECRM, Maintaining relationship with Shopping websites, Advertisers and retailers.

6) Take care of advertising in Google, Ask.com, Shopping.com, PriceGrabber.com, Yahoo shopping.

2006 - 2008 (3 Years)

Internet Mail Order Company
Bangkok, Thailand.

Internet Marketing

1) Internet Marketing & Online Sales, Search Engine Optimization SEO, Keywords Strategy, Maintaining website at top rank.

2) ECRM, Maintaining relationship with Shopping websites, Advertisers and retailers.

3) Online promotion, Website management, giving guidance to programmers for online marketing and product promotion.

4) Take care of advertising in Google Adwords, Google Base, Froogle, Ask.com, Shopping.com, Bizrate.com, PriceGrabber.com, Yahooshopping.com, Kelkoo.com, etc.

5) Products: Custom made formal suits, jackets, coats, vest, dresses, shirt, skirt, pants etc

MY DIGITAL THOUGHT PROCESS

IDEA

CONCEPT

DESIGN

DEVELOP

TEST

LAUNCH

Core Skills

Digital Marketing Strategy

E-Commerce End-to-End Solutions

Social Media Management

Creative Digital Campaigns

Website Development

UI / UX Development

Mobile Apps & Marketing

Search Engine Optimization

Adwords

Online Advertising

YouTube/ Video Marketing

Email Marketing

Local SEO for Retail Stores

Online Showcase

Web Analytics

Social Media Reports

CONTACT

Say Hi to Me

Drop Me A Line